SEO Matters: Title Tag Tips…
One of the big keys to the SEO puzzle is writing good Title tags.  Do you know about them?  You can watch a video overview with tips on how to write them (make sure your key SEO phrase is in them), and get advice on how to automate them at your WordPress Business Blog here.

“Conversion Blogging” Builds eMail Lists Leading to Sales…
If you’re in business to blog, or want to blog for your business, the whole thing boils down to conversions. How many blog visitors did you convert into customers? I’m not sure who coined the phrase “Conversion Blogging”, but I highly recommend two free videos about it by Yaro Starak, a blogging guru with a successful track record. You’ll see that he teaches you how to use your blog to build your email newsletter list, and gives a lot of other great tips to help you succeed.  TIP:  pay careful attention to how Yaro is using following his own advice on his video landing page — extra-credit when you note his own conversion technique there.

Biz Growth TIP: Get Real… Real Estate Agents (and Business Bloggers)…
We’ve built a number of custom real estate blogs this year, and one common mistake I see is too many boring listings appearing on those blogs.  They’re forgetting that the best conversion process at a business blog is to engage, then converse, then gain a client (convert).  Whether you’re in real estate, or any other profession, ask yourself if your business blog engages with interesting, personal (you’re selling yourself and your sales staff) content crafted to lead toward more conversation (comments, emails, phone calls).  That’s where the success comes from in your business blog.

Custom Theme Uses our MaxRef Widgets for Content Access…
I just finished a custom blog theme for Wang And Wang Law Offices, LLC, and it uses our own Max-Ref widgets plugin for WordPress to break out access to the “Intellectual Property” section of their site.  You’ll see it there on the sidebar.  Contact me if you’d like to deploy this technique on your own WordPress website.

For more details and quotes on deploying these techinques at your own dynamic, business websites, reach me at:  scott [at] webfadds [dot] com

Tags: Advertising, WordPress CMS Help by admin
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We just finished installations of dynamic blogs for five Real Estate companies, and we get a lot of questions about “what do I do next,” after the blog is installed — from Real Estate agents, and clients in other industries. One key secret of Social Marketing using your own blog is making regular posts. That’s right. At least three times a week, you need to type up a post and submit it via your blog to take advantage of syndication feeds (your WebFadds.com blogs and CMS websites include RSS feeds), automatic “pinging”, and for search engines to rank your blog highly based on frequency of new content.

What else do you need to do to be successful at social media marketing in the real estate industry? Here’s your list of Ten Online Marketing Tips for Real Estate Professionals:

1. Submit your Blog and RSS feeds to Real Estate specific search sites like Zillow.com, and Trulia.com.
   
   Above, Zillow.com offers free marketing options for Real Estate Agents. TIP: You can submit listings via a feed, and if one of your WordPress blog categories contains listings, then submit the feed for that specific category.

2. 

   Configure your blog smartly for SEO — Search Engine Optimization. We can do that for you with our “Max-SEO” service, or you can do it yourself with our SEO Plugin Collection for WordPress.

3. Structure your blog smartly, from your prospects’ point of view. If you are a Real Estate agent, you need to set up categories in WordPress, and include at least three that are similar to: “Recent Listings,” “About the Area,” and “Financial Resources.” Mortgage and Finance Professionals should include “Financing Options,” “Investing Tips,” and “Credit Help.” You will probably think of a few more.
4. Make sure your blog is set to “ping” appropriate services that store, track, and announce new blog posts. There’s a good list of ping services to use here. We install a master ping list as part of our “Max-SEO” service.
5. Remember that in addition to factual posts about listings, you are also building credibility, and making pre-sales connections, so you need to write in a personable way. Engage your prospect. Invite comments on your blog, and reply promptly. Think of talking to them in a conversational way when you write these posts. Here’s a reference article to help you — Top 10 Blog Writing Tips.
6. Write at least 3 posts per week. This takes advantage of your blog’s automatic marketing (RSS feeds, and pings), and also tells search engines that your blog is alive and providing valuable content on a regular basis. And if you need some more inspiration, for ways to write that engage your potential customers, I recommend this post at “Content Marketing Today”.
   
   Above, at recent custom blog installation by WebFadds, agents post articles about local economics, and the process of building a home in addition to recent listings.
7. Market your blog, and RSS feed. Tell your prospects to subscribe to your RSS feed so they get the latest updates on deals. Put your blog address in all marketing materials.
8. Install a proactive newsletter program for WordPress. Why — isn’t RSS and pinging enough? Well, they are great ways to get the word out, but they’re reactive — they rely on your prospects to sign up for your feed, or to surf to the sites that feature your pings. With a newsletter, you can send updates, alerts, promotions, etc., direct to a list of prospects. We have an excellent program we install and configure for you with our eNewsletter Configuration service.
9. Work with other allied professionals to “cross-post” on their blogs, always with a link back to your own blog. This continues to build the image of you as an expert, garners wider exposure, and forges key alliances. And, part of the SEO game is getting good solid links to your blog — Google, for one, counts these toward your ultimate “score” as it gauges the relevance of your blog/website.
10. Get a dynamic, automated WordPress blog from WebFadds.com — installation is $49 on our hosting servers (WebFaddsHosting.com), or $79 on yours. This is step one of your online marketing solution because now you will have a professional system that will automate some of the tasks for getting the word out online.

Follow these tips to maximize the reach and impact of your blog, it’s content, and ultimately your own sales potential.

About the Author: Scott Frangos is Managing Partner for WebFadds.com, a modern web development firm focused on dynamic blog and website solutions for your business mission online — reach him at the contact page at WebFadds.com, or at 360.566.2451.

Tags: Advertising, News, WordPress CMS Help by Partner
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$129 (US)

WebFadds.com offers a “Newsletter Configuration and Installation” service for WordPress website fully featured, yet easy to use software to help you in your marketing efforts online.

F.A.Q.

Could you please give details about the Newsletter Software you will install for us?

Sure. It is a commercial program from Tribulant Software that is designed to integrate with your WordPress website solution so you can log in, then create and send newsletters from your Admin. area. It’s fully compliant with the CAN-SPAM act (ability to unsubscribe at any time built in). You can send out mass newsletters from posts, newsletter templates, or newly created messages.

Why do I need a newsletter in addition to my RSS feeds?

RSS feeds (all of your posts and articles are “syndicated” with WebFadds.com CMS website solutions), are reactive — they rely on convincing your readers to sign-up for a feed. Newsletters are proactive — collect business cards at a convention or sales event, then send a series of “newsletters” and other marketing messages. Plus, you can have multiple lists, and so vary the messages each list receives — an excellent way to target your marketing communications.

You can also use this newsletter program for paid ezine publishing, to deliver a paid e-course, for a series of “clues” in a marketing promotion, and other creative purposes. The key is establishing a good database of email addresses of prospects that choose (so you don’t SPAM) to receive your enewsletters and other published materials.

What is included in the Newsletter Template you set up for us?

Our service includes one newsletter template set-up, where we make a graphic of your current website header*, with placeholders for stories. Then you’re ready to go to your admin area, add stories, and send your first newsletter.

Here is an example of a recent newsletter we did for a client in their template, as it appears in the inbox of a gmail account:

* Custom graphic/alterations not included — will estimate separately.

What are some of the top features of my newsletter software?

Take a look at the excellent features of this software (by Tribulant Software):

• Multiple mailing lists
• Send new posts to email list
• Subscriber management
• Bounce email management
• Newsletter templates
• Email history
• Email queue & scheduling
• Sidebar & posts optin forms
• Publish as post (with options)
• Send email attachments
• Dynamic variable strings
• SMTP authentication
• Complete configuration
• Built in image gallery
• Ajax interface
• Off site subscription form
• Full subscriber statistics
• Subscriber importing
• Export Subscribers
• Private Lists for Admin
• Paid Subscriptions
• Custom Dynamic Fields

Order the newsletter install and setup service today.

What about upgrades?

Good question. As part of our installation service, we register you as owners of this software (a $30 value), so that you will enjoy ongoing support and included upgrades from Tribulant Software for all upgrade through the next major version (ie. if you purchase version 3.2, then it is free for all upgrades in the 3.X series, but on release of 4.0 there would be a small fee). Order the newsletter install and setup service, now, from WebFadds.com on our Blog Services page.

Tags: Advertising, News, WordPress CMS Help by Partner
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$349 (US)

WebFadds.com offers a “Max-SEO Configuration Service” for your WordPress Blogs and CMS Websites to help you grab traffic using search engine strategies and social media marketing techniques.

Here is an overview and some frequently asked questions with answers about the installation:

F.A.Q.

1) How do you determine the keywords you use for our Max-SEO Configuration?
We do our research. We look at your closest two competitors, and also use Search Engine tools to turn up current popular keywords. Then we plug them into your new WordPress admin options, available as a result of the plugins we install.

2) What do the plugins you install do for our company?
We install and configure four plugins: HeadSpace (a keyword, title, meta-tag, and comprehensive SEO program), XML Sitemaps (creates sitemaps for Search Engines), Site Index (Sets up visitor sitemap that also helps Search Engines catalog your site), and Sociable (social bookmarking tool that lets visitors recommend your stories and posts). These plugins will run on “autopilot” for the most part, keeping your site, and every update you make search optimized, Google aware, and social media savvy. And, we’ll provide a cheat sheet with tips on some more optimization you can do when you write new posts.

3) What do I need to do after you complete the Max-SEO installation?
Most of what needs doing is handled automatically by your new package of plugins. Beyond that, we give you a cheat sheet in PDF format that tells you how to use the HeadSpace plugin when you write new posts or pages.

3) Is there anything else you do to Maximize my WordPress Website for SEO?
Yes. Glad you asked. Included in our Max-SEO Configuration package is the installation of several different blog “pinging” services — these are services that accept notification when you write and publish a new story/post, and list and publicize them around the internet. Note that beyond this service, which maximizes your existing site, there may be desired revisions to pages that will make them stronger for SEO — we’ll quote you on that if need be.

4) How are these Plugins in the Max-SEO package maintained and updated?
Good question. Each of the plugins in our set was created and is maintained by a talented WordPress plugin programmer that operates independently of WebFadds.com. They have support available at their websites, and periodically upgrade their plugins — independent of WebFadds.com. You should make a donation to the programmers at their sites, since all of the plugins in this package are offered free of charge — but your donations help these programmers keep updating and improving their work. Note that WebFadds.com is not responsible for maintenance, upgrades, performance issues, or any other concerns related to the functioning of these plugins after installation. You will find links to the plugin developers in your “Plugins” area upon login to your WordPress admininistration area.

Tags: Advertising, Hosting, News, Tutorials, WordPress CMS Help by Partner
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If you’re a “BlogMaster”, or administrator for a WordPress CMS website, then here is an overview with links to some articles I know you’ll find helpful:

Using Headspace WordPress Plugin for SEO

This is a must-have plugin that helps you maximize the “SEO” (Search Engine Optimization) for your WordPress CMS website.  Why?  It is comprehensive and lets you efficiently adjust such things as META tags, Titles, Descriptions, and Keywords — for individual posts and pages.

Testing WordPress Newsletters…

Here is a side-by-side review, with screenshots, of two commercial (small fee) newsletter plugins for WordPress.  Don’t underestimate the power of a good mailing list.  You may use it to send “newsletters,” or other mission critical communications like news alerts, a series of tutorials, or even personalized notes to key business allies.  Think a bit beyond “newsletter” as you read the article.

Sphere of influence for BlogMasters…

Have you heard of the concept of “Social Marketing?”  Well, you should tune into that… and this article can help you.  It’s about an interesting new search tool, which may be installed on your WordPress CMS website, and which offers a way for you to dial into the social network for a particular focus or niche.

Stay Up on WordPress Essentials…

The articles are above are from the WordPress CMS Help section at WebHelperMagazine.com.  You can subscribe via RSS for just that category:  Subscribe to RSS Feed for WordPress CMS Help.

Of course there are other helpful categories at WebHelperMagazine.com, too.  Enjoy.

Tags: Advertising, Tutorials by Partner
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