Content and Connection tips from WebFadds.com

Posted on July 16th, 2008 by admin

By Scott Frangos, Managing Partner — WebFadds.com

Looking for ways to develop your business? Here’s an overview with tips on ways to reach and develop contacts with your clients and prospects, and ways to use new WordPress 2.6 features to create dynamic, compelling content for your CMS websites and business blogs.

New Pro eNewsletter Service Keeps you in Constant Contact…

Trusted Email Marketing

WebFadds.com has teamed up with the highly regarded Constant Contact service to bring you the ability to reach out, connect, and stay in contact with key customers and prospects. Email Marketing by Constant Contact helps you create high-impact, professional-looking emails, and build strong, successful, and lasting relationships with your customers, clients, or members. Why use a newsletter in addition to business blog posts? In a word, for “proactive” communication. Collect business cards and contacts at your trade shows, then make sure you connect on a regular schedule. Read More and take a FREE 60-day Trial…

Business Benefit SlideShows Focus Prospects on Results…

If a picture’s worth a thousand words, our new Business Benefit Slide Shows are worth, well… the value of a good slide presentation on how your business will help potential customers. We recently created one for our client NextBus (see NEXTBusNews.com) which they use on their home page to explain the benefits of using their service. Learn More…

WordPress 2.6 Helps you Get ‘Er Done…

WordPress 2.6 was released yesterday, so let’s take a look at a some ways this new version can help you get ‘er done. I’ve included a short video overview, and highlights of some key features with tips on how they can help you develop successful content. Most of you know that our Dynamic, automated website solutions are built on the WordPress platform as a Content Management solution, and we can help you upgrade to this new version.

Use Post Revisions to facilitate writing and editing with your content team. Scroll down beneath your writing window to “Post Revisions” (bottom), to review your staff content writer’s work:
[caption id="attachment_164" align="alignnone" width="411" caption="Post revisions show up in WordPress 2.6 at bottom of editing area showing time and username of writers."][/caption]
Use Post Revisions to help you hone your writing skills. In Journalism school, writers develop skills by considering different “leads” (opening paragraphs) for their articles. Leads are what hook your visitors and convince them to read your content. They’re important. Finish your first draft, then choose a different way to lead off your post (examples include a question lead, a quote lead, or a summary lead — I’ll write more about this in my series on CopyWriting here). Compare your two drafts side-by-side, and choose the one you think will most interest your readers and grab their attention:
[caption id="attachment_168" align="alignnone" width="300" caption="Above, you can compare revisions side by side to gauge which will create a more compelling "lead" (click to enlarge)."][/caption]
Use the new “caption” feature, as I’ve done above, to easily create captions underneath images for clarity, and also to automatically boost SEO since captions are automatically used in “Alt” tags in WordPress 2.6.